Do you really know your target market? Or is your marketing based on a finger-in-the-air approach?
Customer persona mapping takes the guesswork out of who you are speaking to and what they want (what they really, really want!)
These sessions help you get super clear on who you are actually marketing to, not just who you think your customer is, so you can move away from assumptions and towards something you can genuinely use.
This service gives you an easy-to-understand picture of your key customers so your SEO, content, social media, and wider marketing messaging are built around real people with real needs.
It works especially well for businesses that feel their marketing is “doing things” but not always attracting the right leads.
What Is Customer Persona Mapping?
Customer persona mapping is a structured process that defines your ideal customers based on how they think, what they care about, what stops them from buying, and what pushes them to take action.
Instead of vague descriptions, personas capture:
💫Motivations and goals
💫Pain points and objections
💫Buying triggers and decision factors
These personas then act as a reference point for SEO, content creation, website copy, ads, and wider marketing decisions so you can be sure all of your messaging is lined up.
How Customer Persona Mapping Works With Quartz Digital
Persona mapping is delivered in two parts:
1. Live Persona Mapping Call
We start with a 60-minute live workshop where we get into the nitty-gritty and unpick your customer personas together.
This is a guided session where we ask the right questions, challenge assumptions, and help shape clear, usable personas based on your knowledge and experience.
This is about drawing out useful insights and turning them into something structured that can feed into your marketing.
2. Persona Document Creation
After the call, a customer persona document will be created for you to keep and implement in your marketing strategy.
This covers up to three customer personas and summarises everything discussed in the persona workshop.
It’s written in an engaging, easy-to-understand way, so you can share it with your wider team.
If you need additional personas, we can add them for an extra cost.
Who Is This Persona Mapping Designed For?
This service is a good fit if:
- Your marketing feels unfocused or inconsistent
- You struggle to explain who your “ideal customer” actually is
- SEO, content, or paid ads are bringing traffic, but not the right enquiries
- You want clear direction and a document that can be shared with a wider marketing team.
It is also ideal as a starting point before SEO, content strategy, or website copy projects.
Persona Mapping Pricing
Customer Persona Mapping – £199 (launch price)
Persona mapping is currently £199, and this includes the live workshop, the strategic document, and follow-up support.
This is introductory pricing – the standard price for this service will increase to £249.
If you need more than 3 personas, we can discuss a bespoke package.
If you’re based in South Wales or the South West of England and want an in-person session with your team, we can discuss your options. Just get in touch.
Customer Persona Mapping And SEO Projects With Quartz Digital
Customer persona mapping is included as part of all 2+ day monthly SEO packages with Quartz Digital.
When used within ongoing SEO work, personas help guide keyword intent, content priorities, and messaging decisions so activity stays aligned with the people most likely to convert.
Ready To Understand What Makes Your Customers Tick?
✨ If you’re ready to take the guesswork out of what your customers need and want from your marketing, reach out today.
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